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The franchise has generated more than $2.5B of revenue, putting it in the same class as blockbuster films Avatar, Titanic, and The Matrix Trilogy," says EA.
The legendary game designer is working on three projects at his Stupid Fun Club. Wright says he's expanding into the "play industry."
The creator of The Sims and Spore will deliver a keynote at the event called "The Evolution of Entertainment, A Toy's Place."
Keita Takahashi (Katamari Damacy) and Jenova Chen (Flower) will also keynote the independent gaming event.
Will Wright believes that the video game industry has brought a lot of the cultural bias against it on itself by focusing too heavily on young males. He believes games have far more potential and can inspire people to learn
GDC 10: Wii Belongs In Toy Market, says Will Wright
The creator of The Sims and Spore talks to IndustryGamers about the Wii's place in the market.
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