Microsoft Looks to 'Further Elevate' Xbox Live Advertising as it Closes Massive
The company today confirmed earlier reports of Massive being shut down. The in-game ad tech will be 'redeployed' for Xbox Live.
Massive
Microsoft Shuts Down In-Game Ad Firm Massive - Report
In-game advertising specialist Massive has been closed by parent company Microsoft, according to Adweek.
EA Drops IGA and Massive, Moves In-Game Advertising In-House
EA will be taking its catalog of mobile, casual and sports titles and selling them directly to advertisers.
Massive New Methodology
Thanks to a collaboration with comScore, the new AdEffx Action Lift for Gaming lets advertisers better measure the efficacy of in-game ads.
Massive: 'We're Seeing Light at the End of the Tunnel'
JJ Richards says reports of his company's demise are highly exaggerated.
Xbox 360 Titles Getting More Massive Ads This Holiday
Guitar Hero 5, DJ Hero, Band Hero, Blur, Fight Night Round 4 and others will be served with dynamic in-game advertising by Massive.