Double Fusion Gets a NeoEdge
The company is also expanding with a New York sales office.
In-game advertising
In-Game Advertising Firm IGA Worldwide Sees Layoffs - Report
IGA lets go about a quarter of its staff.
Angry Birds Love Wonderful Pistachios
And Zynga loves money, er, Discover Financial Services.
Android, iOS Games Shifting To In-App Purchases, Ads
Most of the future revenue for smartphone games won't be coming from sales of apps, as this infographic shows.
Electronic Arts Launches New Ad Platform
Called “EA Legend,” it's designed to give a plethora of data to marketers.
Deus Ex: Human Revolution Adds In-Game Star Wars Adverts
New patch has Star Wars Blu-ray advertisements during loading screens.
Violence Impairs In-Game Ad Effectiveness, says Study
Less brand recall and more negative attitudes follow ads in violent games.
AdventureQuest Developer on Running 'Death Ads'
Plus, Artix CEO Adam Bohn talks about a fan that liked the game a bit too much.
Mobile Games Not Pulling In The Same Ad Revenue As Other Apps
Games for smartphone platforms lag behind other applications in ad revenue.
EA: In-Game Ads Aren't Great Moneymakers
Ben Cousins, EA’s free-to-play GM, says that in-game ad revenue isn’t hitting expected targets yet.