Activision CEO: We 'Abandoned Innovation' in Guitar Hero, But Plan to 'Reinvent' Franchise
Bobby Kotick talks about why Guitar Hero and DJ Hero ultimately crashed and how they plan to bring Guitar Hero back in future.
Bobby Kotick talks about why Guitar Hero and DJ Hero ultimately crashed and how they plan to bring Guitar Hero back in future.
A leaked internal memo details the reason Activision feels Call of Duty won’t go the way of Guitar Hero.
Activision clarifies that the music franchise isn’t completely dead, just hiding in the background.
The former CEO of RedOctane lashes out at Activision for its handling of the franchise.
Activision has already killed the division, and now they're about to pull DLC support.
The original creator of the brand is sad to see it go, but it continues to invest in Rock Band.
With Harmonix likely to be sold off by Viacom, will the music game developer be acquired and rejoin the Guitar Hero franchise?
Guns N’ Roses’ singer feels Activision wronged him with the use of former guitarist Slash in GH3.
We get even more insight from Wedbush analyst Michael Pachter about the possibility of tiered online subscriptions for Activision's games.
There's also been a reduction in workforce in the QA team in California.