E3: ESPN and Microsoft Announce Live Partnership
ESPN demonstrates even larger support for gaming market with Live integration and broadcasting.
ESPN
ESPN Playing On Digital Court with Social Gaming
ESPN has signed a deal with Playdom for multiple sports genre games within a social media platform.
Sports Games Proving Effective for In-Game Advertisers, Study Finds
The researchers at TNS partnered up with ESPN and Electronic Arts to examine the overlap between sports fans and sports gamers.
ESPN Arcade Hits Reset Button
ESPN's casual games portal has relaunched with new opportunities for advertisers. Bud Light has already signed on as a sponsor.