ELSPA Becomes UKIE
The U.K. publisher organization rebrands and expands to cover the entire U.K. game industry.
The U.K. publisher organization rebrands and expands to cover the entire U.K. game industry.
The gaming trade association will begin tracking digital download sales in the U.K.
Total U.K. sales are down sixteen percent year-over-year.
The ELSPA is considering changing their name to the UK Interactive Entertainment Association.
2009 was a challenging year but still a very good one for the video games market across the pond.
The continual efforts of ELSPA and Tiga may be working, as the government is now willing to work on their tax break proposal, pending evidence from the games industry.