Social gaming company Zynga, which is dealing with a lawsuit over its offer-based ads and has also launched FarmVille.com today, has announced an important milestone: more than 100 million unique users play its games every month. Zynga said that this statistic makes it the "largest online game destination."
Zynga has 200 million monthly active users across all its games, and importantly, one million users are reportedly purchasing virtual goods each month. Offer-based ads aside, Zynga claims that direct user purchases account for approximately 90 percent of the company's revenues, with players purchasing tractors, pets, café decorations, lobster tanks and more.
“Our games continue to delight and connect players as they immerse themselves in their worlds of farming, fishing or running a restaurant,” said Mark Pincus, CEO and founder of Zynga. “With the popularity of virtual goods today, we are in the early stages of a new economy that could grow and shape the future of the Web.”
Zynga attributed its recent growth to new games like Café World and FishVille. The former, which launched in September, has surpassed 9 million daily active users, while FishVille has crossed 6 million daily active users since its launch earlier this month. FarmVille remains the developer's most popular title with over 65 million virtual farmers; 26 million play the game every day.
