In an apparent attempt to escape from its dependency on Facebook, Zynga is preparing to launch a web site dubbed Zynga Live with its own social games, according to a source familiar with the matter.
Mark Pincus, chief executive of San Francisco-based Zynga, told his staff about the plans at an all-hands meeting yesterday about the plans to create Zynga Live, which would be a portal for all of Zynga’s social games. Zynga declined comment. The development was first reported by Techcrunch, which characterized the dispute between the companies as a war.
The creation of the web site will help the hot social game company diversify away from Facebook, which accounts for the bulk of Zynga’s revenues, which now run in the hundreds of millions of dollars. The very fact that Zynga has felt the need to create Zynga Live shows that there is tension between platform owner Facebook and its biggest app maker, Zynga.
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1 Comments
May 12, 2010
Has anybody heard anything official yet?