In a big strategic move, social game company Zynga is announcing today it has acquired XPD Media as part of a plan to expand into the Chinese market.
Terms of the deal were not disclosed. Beijing-based XPD has 40 employees and has made social games such as Medical Mayhem. The acquisition marks Zynga’s first move into China and the larger Asian market, where social games have had a huge run.
Zynga said the move will give it a presence in a fast-growing market and bolster its talent in game development. XPD is run by chief executive Robin Chan, who will become general manager of Asia Business Operations for Zynga, and Andy Tian, who will lead the Zynga Beijing studio.
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