Following through on a plan to diversify beyond Facebook, Zynga has launched its first two games on Yahoo’s network of web sites.
The previously announced move is part of Zynga’s plan to generate more revenue from its popular social games by taking them beyond Facebook to web sites where it can find new audiences. The expansion is the first major move by Zynga in some time.
For Yahoo, the new games — Mafia Wars and FishVille — could generate new interest and social activity on its various properties. Those games will appear on Yahoo Messenger, My Yahoo, Yahoo Toolbar, Yahoo Pulse and Yahoo Games. The launch of the two games is just the first phase of a larger Zynga-Yahoo integration. Mafia Wars has more than 23 million monthly active users, and FishVille has 6 million.
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