Zynga and AT&T have announced an agreement to bring popular Zynga titles like Words With Friends and Zynga Poker to millions of AT&T-based Android devices. The titles will have customized content and feature prominently on AT&T’s Android Market shelf. This deal is the first of its kind between Zynga and a North American wireless carrier.
Zynga’s mobile titles will be specifically tested on AT&T’s mobile devices for compatibility, with added tweaks for improved battery life and network efficiency. AT&T consumers can also expect free credit in certain games and other Zynga prizes at AT&T events.
"We're excited to be the first wireless carrier to collaborate with Zynga," said Ted Woodbery, VP of wireless data, voice and ancillary services for AT&T. "Speed enhances playing experience on mobile. This agreement combines the nation's fastest mobile broadband network with a clear leader in mobile social games, ultimately bringing more value to our wireless customers' playing experience."
"Zynga strives to provide the best mobile social game experience for our players wherever and whenever they want so our partnership with AT&T will offer an exciting and easy way to access our popular mobile games," said David Ko, SVP of Zynga Mobile. "We are looking forward to working with AT&T with this unique partnership that will truly benefit our players."
