Xbox COO Doubts PlayStation VitaXbox 360 has had tons of momentum of late, bolstered by the success of Kinect. The company doesn't appear to be interested in the portables market and in our recent interview with Xbox COO Dennis Durkin, the executive cast some doubts on both PlayStation Vita and Nintendo 3DS.
IndustryGamers asked Durkin about comparing Microsoft's strategy to Sony, which is focused on several pillars, like 3D, Move and the new PS Vita handheld. On the handheld front, Durkin sounded very skeptical of Sony's chances.
"I’m not sure I would want to be launching a dedicated portable device right now into that market. I think the DS - if you look at the 3DS, certainly versus people’s expectation's it’s not been as successful as people would have thought. So that’s a very crowded market and a very, very red ocean right now with a lot of change happening. So I’m not sure it's [a good idea]," he told us. "You only have a certain number of bets you can make as a company and you have to decide what you want to put your wood behind and I’m just not sure that that’s a place that I would put mine."
Turning his attention back to Xbox 360, Durkin continued, "I’m pretty excited about the bets that we’re making around unique content, around our Xbox Live service, and around Kinect, and then layering in new entertainment experiences for people which take advantage of all of the above. And that’s where we think well have the most differentiation versus the competition. We’ve really been investing against those themes for the last 2 or 3 years."
"So it’s been very, very consistent and I think it speaks to the trends that you’re seeing in terms of sales and velocity over the last 2 years... So I feel very good about our relative position relative to both of our competitors. I certainly wouldn’t want to trade hands with either of them."
