Xbox 360 successor rumors began to swirl earlier today when a report from U.K. site Develop said that new Xbox hardware was already on the desks of an EA studio. Electronic Arts has responded to the rumor, telling IndustryGamers that it's a "total fabrication."
"This story is a total fabrication – 100 percent not true," commented EA corporate spokesman Jeff Brown.
Analysts had been weighing in on the news as well, saying it would be "baffling" if Microsoft were to announce a new Xbox so soon.
