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Xbox 360 Ships 13.7 Million Units in Fiscal 2011, Profit Doubles

Posted July 21, 2011 by James Brightman

Microsoft has really been on a roll. Every month, along with NPD data, we hear how the Xbox 360 is the top selling console. Now, in Microsoft's just released fourth-quarter and year-end earnings, we see that Xbox 360 shipped 13.7 million units (up from 10.3 million in 2010) and operating income more than doubled for the Entertainment and Devices Division from $618 million to $1.32 billion.

"Entertainment & Devices Division revenue grew 30% for the fourth quarter and 45% for the full year, due to the ongoing momentum of the console, Kinect, and Xbox Live. Xbox 360 has been the top-selling game console in the U.S. over the past twelve months," the company boasted.

Regarding full-year revenue, Microsoft stated: "EDD revenue increased primarily reflecting higher Xbox 360 platform revenue. Xbox 360 platform revenue grew $2.7 billion or 48%, led by increased volumes of Xbox 360 consoles, sales of Kinect sensors, and higher Xbox LIVE revenue."

Looking specifically at the fourth quarter ended on June 30, Xbox 360 shipped 1.7 million units, compared to 1.5 million a year earlier. Xbox 360 platform revenue grew $293 million or 29%.

Overall, Microsoft produced another record quarter as Q4 revenue jumped 8% to $17.37 billion.

James Brightman has been covering the games industry since 2003 and has been an avid gamer ever since the days of Atari and Intellivision. He was previously the EIC of GameDaily Biz.

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