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Xbox 360 Sells Almost 1 Million, Has Biggest Sales Week in History

Posted November 29, 2011 by James Brightman

Xbox 360 has sold 960,000 units in the U.S. during Black Friday week, Microsoft announced today. That makes it the biggest sales week in the history of Xbox.

Microsoft noted that 800,000 of those units were sold within a period of 24 hours. Additionally, over 750,000 Kinect sensors were sold during the Black Friday week (combination of standalone and bundled). 

“We have seen tremendous excitement from customers for our hot holiday gaming offers,” commented Chris Homeister, senior vice president and general manager of Home Entertainment at Best Buy. “Xbox 360 was among the best-sellers at Best Buy this Black Friday, and is a testament to the continued popularity of the gaming category this holiday.”

Microsoft added, "Xbox 360 should deliver its eleventh straight month as the number one console in the US.  With a robust holiday portfolio and the new Xbox LIVE dashboard going live on Dec. 6, we expect holiday momentum to continue, driving Xbox 360 to finish the year as the number one console in the U.S."

As for the competition, Sony noted "strong demand" but did not provide a sales figure for PS3, while Nintendo had its best Black Friday for the Wii yet - the console sold 500K units.

James Brightman has been covering the games industry since 2003 and has been an avid gamer ever since the days of Atari and Intellivision. He was previously the EIC of GameDaily Biz.

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