The third expansion pack to the biggest MMORPG in the world has broken records, says Activision Blizzard. The juggernaut publisher claims that Cataclysm sold 3.3 million copies in the first 24 hours of release, thereby making it the fastest selling PC game ever.
By comparison, the previous expansion, Wrath of the Lich King managed to sell 2.8 million on its first day of sales.
Blizzard CEO Mike Morhaime commented on the success of the expansion, saying, “We had to bring Azeroth to the brink of destruction in Cataclysm, but the result was our best expansion yet. We want to thank all of our new, existing, and returning players throughout the world for their incredible enthusiasm and support, and we look forward to hearing what they think about all the new content."
"World of Warcraft: Cataclysm delivered even bigger day-one sales than we experienced with StarCraft II: Wings of Liberty in July," added Bob McKenzie, senior vice president of merchandising at GameStop, "making this a record year for Blizzard Entertainment at GameStop."
To prepare for the launch of Cataclysm, over 10,000 stores were ready for a midnight release, says Blizzard. The studio also stated that shortly before the release of the expansion, subscribers totaled over 12 million.
