WildTangent has unveiled a new social and gaming app system that will showcase thousands of games that will appeal to social and core gamers. The new WildTangent Games system will include premium social games, premium flash games and gaming apps, along with the current WildTangent catalog. The new system will also allow for users to interact with multiple types of popular entertainment, such as TV, music and Facebook, without having to leave the new WildTangent Games.
"Our new games service will be an entirely new arena for both game players and the game developers who create great experiences for our consumers," said Sean Vanderdasson, senior vice president at WildTangent. "We'll continue to offer games tailored for all members of the household as well as our unique free/rent/own model. Now, however, developers of all types, including social developers and those whose games include digital items, can benefit from inclusion within our service."
"We've been conducting focus groups and researching the game play behavior of our consumers, and believe we've created a service that will be enjoyable for our consumers as well as fruitful for game developers," Vanderdasson said. "Some new game formats like social games and flash games with digital items can be challenging to monetize. We're bringing our digital currency and top advertising partners into the mix so our game players can now choose whether they'd like to receive a digital item as a 'gift' from a relevant brand, purchase digital items with WildCoins or choose other options. We believe we've created a great experience for everyone."
It's important to note that the new service is considered to be in "preview" mode. WildTangent said it plans to incorporate feedback into the final release version of the game service.
