WildTangent announced today that it will be partnering with MindJolt to bring advertising from the world’s largest brands to places that serve MindJolt casual titles. MindJolt's footprint includes its own website, Facebook, MySpace, Hi5, and Orkut, allowing the publisher to reach more than 20 million users.
"We're excited to team with WildTangent to bring the largest brand advertisers in the world to the MindJolt game platform, exposing them to a captive and relevant audience," explained Josh Yguado, senior VP of MindJolt.
"Advertisers are clearly excited by the scale of social gaming," said Dave Madden, executive VP at WildTangent. "But they are finding it difficult to activate in the space due to cost and timing issues related to deep integration in top social games. We are offering an on-ramp allowing them to reach one of the largest social gaming audiences with video and engagement based advertising."
WildTangent’s advertising services have already expanded to reach half of all online game players in the U.S. This new partnership will join MindJolt’s considerable audience with players of other top casual games like Popcap’s Bejeweled Blitz.
