med-img

Wii Users Spend A Third Of Their Time Streaming Video

Posted December 14, 2011 by James Brightman

Wii users 13 and older now spend 33% of their time with the system streaming videos (likely with Netflix) compared to 20% who did so with the console last year. 55% of the time is spent playing games offline and 8% of the time is spent playing online. That's the latest data from the researchers at Nielsen, who found that streaming video usage is up for all consoles in 2011.

Xbox 360 and PS3 also saw gains in streaming video usage. 15% of the time on PS3 is spent watching streaming video and Xbox 360 owners spend 14% of the time doing so. The biggest discrepancy comes in regard to online gaming, where Xbox 360 is clearly ahead. Owners spend 33% of their time playing online over Xbox Live, whereas that data point drops to half at 16% for PS3 owners.

Regarding the spikes in streaming, Nielsen said, "This growth is fueled by the availability of services like Netflix, Hulu, MLB Network and ESPN3. Time spent on game consoles in general is also on the rise. Metered console usage data from the first half of 2011 shows that the three platforms combined are up 7 percent in user time versus the year prior. Taken together, these findings suggest that streaming is incrementally adding to the time users are spending with consoles."

 

 

James Brightman has been covering the games industry since 2003 and has been an avid gamer ever since the days of Atari and Intellivision. He was previously the EIC of GameDaily Biz.

Comments

Newsletter

Sign up for our FREE morning newsletter outlining the day's top stories, and the[a]listdaily for game marketing news.

Sign up