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Wii 'Still 45 Percent' Of Ubisoft's Business

Posted November 8, 2011 by M.H. Williams

Nintendo Wii sales may be trending downwards, but Nintendo already has the Wii U on the horizon, with a second push for the system coming at E3 2012. Will publishers jump on board with the Wii U, having skipped out on its predecessor?  French publisher Ubisoft is ready for the system and expects for it to be just as successful for the company as the Wii was.

"Today, the Wii still is 45 percent of our business," said Ubisoft CEO Guillemot. "Just Dance, all those casual games, are selling extremely well. So we are supporting the machine because we believe Nintendo is going to push it to another level. We think [Wii U] will be successful."

Ubisoft is well-known for being early supporters of new systems, having titles ready for the launch of the 3DS and Microsoft’s Kinect.

"We are big believers in the Wii U, on two subjects," Guillemot said to Gamasutra. "One is for high-end games, where we'll be able to do a game for the Wii U, but also for other [high-definition] machines, but also with specific use of [Wii U's] tablet. Two, is we like the Wii U for all the [potential of] casual games."

"Now to [what audience] will it be addressed? We don't exactly know yet. But the potential of the machine and the tablet [controller], I think is a good way to improve the potential gameplay. What we see is the ease of play is a part of the revolution we are seeing today. The fact that it's easier to access games is what can make more people play. Maybe they can do a good job there."

M.H. Williams has been writing in some form or another for ten years and has been a hardcore gamer since the NES first graced American shores.  You can catch him on Twitter as @AutomaticZen, Google+ as himself, or on his personal Facebook page.

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