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Wii Sales Plummeting at EA, Represent Under 5% of Total

Posted August 3, 2010 by James Brightman

Electronic Arts has just reported its first-quarter earnings, revealing the company's continued turnaround. While the publisher boasted about being the #1 publisher "on high definition consoles," it's starting to look like the Wii is taking a backseat to PS3 and Xbox 360. Sure, the EA Sports Active franchise is doing well, but EA is putting more and more into high-def platforms, and of course, digital platforms.

Digging into EA's revenues for the last year, we can see a pretty startling drop in Wii game sales. A year ago, EA posted Wii revenues of $161 million; for the Q1 just reported, total Wii sales were only $40 million. With the exception of Q3 of fiscal 2010, when Wii revenues climbed to $196 million, sales for Nintendo's console have been dipping each quarter. 

Conversely, sales generated from Xbox 360 and PS3 have been rising. Year-over-year in Q1, Wii sales were down a whopping 75% while Xbox 360 sales soared 259% and PS3 sales jumped 73%. To put that into perspective, looking at the sales from the three consoles, Wii only represented 7.8% of net revenues in the quarter, and if you factor in all platforms (PSP, DS, PC, mobile, etc), Wii accounted for less than 5% of all sales. Xbox 360 and PS3, on the other hand, accounted for nearly 58%.

Note: these figures are based on GAAP. Under Non-GAAP, the Wii accounted for about 6.5% of total sales.

James Brightman has been covering the games industry since 2003 and has been an avid gamer ever since the days of Atari and Intellivision. He was previously the EIC of GameDaily Biz.