Wii sales in the U.S. currently stand at 28 million, and despite the fact that the Wii surged in December and sold nearly 4 million units in America, Nintendo recognizes that the pace is inevitably going to slow. Speaking to VentureBeat, Cammie Dunaway, executive vice president of sales and marketing at Nintendo of America, commented that there is plenty of room to sell more, but she acknowledged that 2010 will probably be a bit slower in terms of hardware. Nintendo is now super focused on pumping out great software to support the huge installed base for the console.
"Certainly on the Wii, we are now in the fifth year. We have had extraordinary success. We think we can continue to sell many more Wiis. If you compare our U.S. installed base of 28 million, it is pacing at about 5 million more than the PlayStation 2 was at this point in its life cycle. The PS 2 went on to sell more than 50 million. So that means there is plenty of opportunity to sell more Wiis. That being said, going into the fifth year, you usually don’t anticipate selling more than you did in the previous year," she said. "What we are excited about is being able to capitalize on this great installed base and bring out great software."
Dunaway emphasized that Nintendo is doing its best to cater to its large female audience while also satisfying the core group. "There is a real breadth of appeal to the games coming this year. On the Wii, 43 percent of the primary gamers are female. People who have come in through products like Wii Fit Plus are now playing the New Super Mario Bros. A product like Super Mario Galaxy 2 is great to keep those new female gamers engaged. But we also want to make sure we keep all of the Nintendo loyalists really excited. Products like Other M and Sin & Punishment, and games from our third-party partners like Monster Hunter Tri from Capcom, are going to address them. I see a strong balance," she said.
14 Comments
May 14, 2010
The hiring resource was created in conjunction with JobAlchemist, a Y Combinator-backed startup that builds online recruiting softwareFatCow Review
May 20, 2010
The board, located at http://jobs.industrygamers.com, has launched with job listings from Nintendo of America, Ubisoft, Epic Games, and other top-tier video game companies. online fax
May 27, 2010
That means care will be rationed because Medicare reimbursements are among the lowest in medicine.
best credit monitoring
May 29, 2010
I hope that you will enjoy my article. This article does not bear any commercial significance , it is only meant for learning and for novice developers.JustHost Hosting Review
May 30, 2010
Buser, pointed to a partnership with Sony Pictures where the first 10 minutes of a Blu-Ray release were screened in Home alongside a free in-game shirt.defend against identity theft
June 2, 2010
Emergent Game Technologies is one company that stands out for its developer support. Emergent estimates developers and publishers spend $400 to $500 million annually on redundant core technology development..florida keys transportation
June 5, 2010
But we also want to make sure we keep all of the Nintendo loyalists really excited. Products like Other M and Sin & Punishment, and games from our third-party partners like Monster Hunter Tri from Capcom, are going to address them. I see a strong balance," she said.florida keys transportation
June 8, 2010
Your character is my favorite of the Sterling Cooper "boys". I hope they (MW and the writers) will give you more to do next season. Would love to see you have a love affair....I hear Betty Draper may be available soon.....indoor lighting
June 11, 2010
It's online multiplayer component provides endless play while still allowing controls to make the online experience kid-friendly.internet identity fraud
June 20, 2010
Electronic Arts was said to have paid, at the least, $2.5 million to run the ad during the big game. The commercial for Dante's Inferno is 30-seconds long.http://www.industrygamers.com/news/super-bowl-2010-to-feature-new-ea-commercial/6 The video game is set to release on just two days after the Super Bowl.background checks
June 24, 2010
In 2009, the presence of the American journalism industry had declined to the point that several newspaper corporations were filing for bankruptcy, resulting in less direct competition between newspapers within the same circulation area.disabled mobility
June 27, 2010
Doom was swept aside by the release of its successor Doom II on October 10, 1994. small business email marketing
June 27, 2010
With 20+ servers scattered throughout urban locations in North America DWANGO became the early hub of competitive gaming. best email marketing solution
June 28, 2010
You don't often see video game publishers shell out the big money for TV spots during the Super Bowl, but EA is this year. top online fax