Wii Getting Fit at Sports Authority

Fitness gaming has really exploded with Wii Fit, so it’s appropriate that Nintendo announced today a partnership with The Sports Authority.  This collaboration will allow consumers to try out and purchase the Wii and Wii Fit Plus at Sports Authority stores.

“Consumers already look to us as the authority for their sports and fitness needs, so the retail partnership with Nintendo is the intersection of fitness and interactive gaming,” said David Campisi, president of Sports Authority. “Sports Authority recognized that the Wii console is a product that can help you stay active and have fun with your family at the same time, which is why the retail partnership with Nintendo is a perfect fit.”

“Every day Nintendo continues to attract new people to the world of video games,” said Cammie Dunaway, Nintendo of America’s executive vice president of Sales & Marketing. “Now, through our retail partnership with Sports Authority, fitness fans have a convenient location to find fitness-related Nintendo products.”

Additionally, trainer Jillian Michaels will host an event at the Sports Authority in Torrance, California on November 19, 2009 to promote her new game Jillian Michaels Fitness Ultimatum 2010.  Michaels is perhaps best known as a “life coach” on The Biggest Loser.

“Americans are always looking for ways to get fit, and many look to Jillian as the expert in motivation and fitness,” said Giancarlo Chersich, CEO of Empowered Media. “Jillian wanted to support Sports Authority by helping consumers meet their health and wellness goals.”

This announcement comes just days after a report stated that “Wii Fit is a very, very mild workout.”