Today, Playspan has announced an $18 million take in Series C investment, led by Vodafone Ventures and Softbank Bodhi Fund. There was also additional participation from existing investors, including Menlo Ventures, Novel TMT Ventures, and STIC. The $18 million brings the company’s total funding to $42 million. The funds will be used to help Playspan’s expansion into Europe and Asia in a bid to extend the company’s global user-base.
"Over the last few years, PlaySpan has emerged as the undisputed global market leader in the monetization platform category, and we continue to drive new innovations in the payments and ecommerce space that has spurred new high-growth business models," said Karl Mehta, PlaySpan CEO. "It is a testament to our market-leading position, demonstrated growth, and the fast-growing digital goods micro-transactions space, that we have raised another significant round from top investors."
“PlaySpan’s UltimatePay Monetization-as-a-Service model has gained rapid adoption and is poised for tremendous growth because it provides developers and publishers an integrated out-of-the-box platform for managing secure, efficient, global micropayments, ecommerce, and micro-transactions across 180 countries. PlaySpan’s consumer facing monetization services have attracted millions of users across its industry leading Ultimate Game Card and PlaySpan.com marketplace,” he continued.
“PlaySpan has emerged as the clear industry leader in this fast-growing space and has built a full stack platform that is proven with millions of consumers and thousands of merchants worldwide," said Matthew Fix, Principal, Vodafone Ventures. “We’re thrilled to be able to support their ongoing success with both partners and end-users as they realize their full vision of a universal micro-payments solution."
“We’re pleased to welcome Vodafone and Softbank to PlaySpan as they continue to lead the market in online monetization. Their inputs will be particularly helpful as we expand internationally,” added Shawn Carolan, Managing Director of Menlo Ventures and a Playspan board member.
