LG has made another strike into gaming territory, this time partnering with Unity Technologies. The two firms announced that they would be collaborating on syndication of video games to various platforms. LG will specifically be working with Unity’s Union division, their business development entity.
“The television technology LG is introducing this year is very impressive and offers an incredible opportunity for the developers under the Union umbrella to reach a new market,” said David Helgason, CEO of Unity Technologies. “Our goal with Union is to create new avenues of distribution for developers using Unity, and LG smart TVs are creating a massive and new gaming audience.”
“Adding a huge catalog of Unity-authored titles to the line-up of games available on LG TVs will boost the incredible value that our customers receive when choosing one of our HDTV models,” said Sang-Woo Lee, Head of Content Division of LG TV. “We want our TVs to be the most comprehensive platform for entertainment on the market and having access to such an impressive array of games helps make that happen.”
LG also recently signed a deal with cloud gaming service Gaikai.
