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Ubisoft Sets Sales Records with Smurfs on Facebook

Posted August 16, 2011 by Ben Strauss

Ubisoft got something of a surprise with The Smurfs & Co, which is currently the number one license-based title on Facebook.  The game has been at the top for two weeks, setting a company record.  Ubisoft has announced a total of 3,902,785 monthly active users since July 29. 

“Ubisoft is incredibly pleased with how popular The Smurfs & Co game has been among players,” said Chris Early, vice president of digital publishing, Ubisoft. “Ubisoft has become a global gaming partner for The Smurfs brand by offering consumers a range of fun Smurfs games to play including the entertaining The Smurfs & Co Facebook game, The Smurfs Dance Party on Wii, and The Smurfs on DS.”

Ubisoft plans to launch the title in Japan on the Mixi social network to coincide with the release of the movie to Asian markets this September.  

Ben is a recent graduate of Xavier University.  You can see him ramble on about gaming, gamification, military-related gaming and manly things on his Twitter @Sinner101GR.

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