Major gaming publisher Ubisoft has today announced their latest acquisition: RedLynx, the developer behind the popular Trials franchise. Trials has been one of the top selling franchises on Xbox Live Arcade, responsible for over 2 million paid downloads over the past few years. The company is ardently working on their next title for the franchise, Trials Evolution.
The move is a welcome one as Ubisoft continues to make strides to bolster its digital strategy.
"The team at RedLynx has developed exceptionally strong digital brands that stand out for their high replay value, their long tail sales and their multiplatform positioning,” said Ubisoft boss Yves Guillemot. “We are delighted to welcome RedLynx to the Ubisoft family. Their expertise in asynchronous online games and physics-based game mechanics provides us with a great opportunity to bring their powerful brands, most notably Trials, to an even broader range of fast-growing digital platforms."
"We were attracted by Ubisoft’s focus on creativity and quality, and the fact that they base their long-term strategy on both the traditional and digital distribution video game markets. The reality of today’s market is not about platforms, it’s about creating excellent gaming experiences that consumers can play on any device or screen they like,” stated Tero Virtala, chief executive officer of RedLynx.
“As part of the Ubisoft team, RedLynx will be able to focus even more intently on creating stand-out, excellent brands that push the boundaries of online gaming in many new growth areas. With Ubisoft, a wider audience will get the chance to enjoy our games, we‘ll generate more value for our brands, and also leverage our experience more broadly in digital distribution channels."
