Turtle Beach has extensively advertised for their Modern Warfare 3 branded headsets on websites like The Escapist and GameFAQs.com. While that's done a lot to attract attention to their Ear Force Products, it has not been the only thing to help drum up support for these peripherals.
“We know that our customers are motivated by the games they care about most,” said Michael Arzt, VP Marketing and Business Development at Turtle Beach. “As such, they are always looking for more information about the games they consider investing in and, beyond that, additional ways to enhance their game experience. Those enhancements mean different things to different gamers. For some, it’s DLC, like new maps, levels and characters. For others; it’s finding tips on how to get past a tricky boss or other challenge. Advertising on sites like this and others that are frequented by avid gamers makes sense for us. We know that we offer another kind of very compelling and instantaneous enhancement for them and as such we want to be a part of their consideration. Whether you are a gamer looking for a more immersive experience, better chat functionality or the competitive advantage that advanced hearing can afford you, Turtle Beach gaming headsets can give you all of these things. That in turn, makes games more fun; regardless of what is motivating you.”
“Beyond traditional advertising we rely on word of mouth,” he added. “ When avid gamers are having fun and Turtle Beach is top of mind, they will often tell others about their positive experiences and that should help grow our business. As we continue to show more and more gamers the benefits of superior headset audio, more and more will see Turtle Beach headsets as an essential part of every gaming session.”
Read the full interview at [a]list.
