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THQ to Ship 1.5 Million Homefront Copies This Month, says Analyst

Posted March 8, 2011 by James Brightman

THQ has already revealed that its shooter Homefront is the most pre-ordered for the publisher with 200K copies pre-purchased. Core Games boss Danny Bilson has made it clear that he's prepared to compete with EA and Activision in the shooter market and he believes Homefront has the quality to do so. According to Lazard Capital Markets' Colin Sebastian, the title should get off to a solid start.

"Next week’s launch of Homefront will mark an important milestone for software publisher THQ as it seeks to regain momentum in the core game market. We are modeling sell-in of roughly 1.5M units for Homefront this month," he said.

Call of Duty: Black Ops took the industry by storm last fall/holiday and judging by what we saw at GDC last week, EA's Battlefield 3 looks stunning, so THQ will certainly have its hands full in competing with EA and Activision in the shooter genre.

James Brightman has been covering the games industry since 2003 and has been an avid gamer ever since the days of Atari and Intellivision. He was previously the EIC of GameDaily Biz.

3 Comments

CadK
March 8, 2011

It looks "alright".Always been a fan of THQ though,wish them luck....

DanielTyler2009
March 8, 2011

Even if they actually SELL 1.5M, that's a blip on the radar for COD, and I don't think BF considers this concept competition. So it's Red Dawn with Koreans? Wow, you're gonna need more than that.
I wish them luck, but from the commercial I watched, they have a long way to go.

Alfred Roberts
March 8, 2011

The game has a level of quality without the tacked on big budget cheese.




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