In less than a month, EA Playfish’s The Sims Social has gone on to become one of the largest social titles on Facebook, with 40 million monthly active users. The only title that eclipses it is Zynga’s Cityville with 75 million active monthly users. According to Playfish founder Kristian Segerstrale, the game is “huge leap forward in the evolution of social games.”
“In bringing one of EA’s most popular game franchises to Facebook, Playfish and The Sims team have redefined the meaning of social in video games,” he told MCV.
“By combining Playfish’s expertise and passion for social play with the deep creative heritage of The Sims franchise and the insights of its creators, we feel we’ve brought something very special to life – and tens of millions of players around the world have responded with extraordinary enthusiasm over the last few weeks. “
“We’re looking forward to working with players to evolve the game and its features in new and exciting ways in the coming months and beyond.”
IndustryGamers will have more on The Sims Social soon, as we spoke with John Earner, GM of Playfish London, all about the game's incredible growth. Stay tuned!
