IndustryGamers - Informing the Games Industry

Target Now Accepts Your Used Games For Trade-In

Posted August 26, 2010 by M.H. Williams

It seems developers’ dislike of used games sales isn’t dissuading another retail giant from implementing their own program. Target announced today that it was implementing a new service called Target Electronics Trade-In. The new service will allow consumers to turn in their new or used video games, DVDs, mobile phones, and MP3 players for in-store credit.

"Target Electronics Trade-In offers our guests an opportunity to upgrade their consumer electronics items for less," said Mark Schindele, senior vice president, Target.

Consumers can bring their games and equipment to the new Target Mobile counter for appraisal and trade-in. Value is dependent on the product being traded and its condition. Consumers will then receive in-store credit to be used on any purchases in Target, or a Target GiftCard.

The service is rolling out in Northern California this month, with additional stores in September and 850 stores expected to offer it by December 2010. A nationwide rollout is expected to be complete by 2011.

M.H. Williams has been writing in some form or another for ten years and has been a hardcore gamer since the NES first graced American shores.  You can catch him on Twitter as @AutomaticZen, Google+ as himself, or on his personal Facebook page.