The popularity of Call of Duty Elite is not in question at this point, simply the viability and longevity of the service. At least, that is how Take-Two boss Strauss Zelnick feels. Speaking at the UBS Media and Communications Conference, Zelnick said he thinks that subscription based services are not something Take-Two is willing to pursue at this time.
"I can't tell whether it's relevant yet. I'm kind of skeptical, frankly," Zelnick said in a post-presentation Q&A when asked about Elite. "I suspect that we want a different experience on our big screen than we do on our middle-sized screen than we do on our mobile screen, because I think we use them at different times and they mean different things. I do think an intellectual property can thread through, but only if it is really high quality."
Zelnick also took the time to reaffirm that Take-Two is not interested in banging out a yearly release schedule for popular games, rather that it is about the quality of the service at heart.
"If you start trying to stamp these products out annually, we don't think that's consistent with a high-quality result," Zelnick said, adding, "If you give consumers something every year like clockwork, even if it's fantastic, there's a high chance they're going to get tired of it."
[via GameSpot]
