NeoEdge today published the results of a study by Frank N. Magid Associates about the efficacy of ads in online casual games. A survey of 3,000 game players who use NeoEdge products found that those that viewed ads during games had five times the awareness of brands, with three times the new product awareness.
"Previous studies have proved the deep level of engagement and positive emotional reinforcement that online casual games deliver," said Dan Servos, CEO of NeoEdge. "We wanted to conduct a study that would validate for advertisers the power of combining the uniquely engaged and receptive audience of our casual gamers with a television like, interactive video advertising solution delivered online. Clearly, online video ads shown using the NeoEdge platform during casual game play have a tremendously positive impact for brands. In fact we'll guarantee it."
The company also noted that its study is "particularly compelling for companies seeking to reach the female market as 63% of the game players on the NeoEdge platform are women."
