Blizzard’s biggest launch of the decade has turned out to be a major success as the developer has announced that Starcraft II was able to sell over 1 million copies on launch day. Simultaneously released worldwide, Starcraft II is “the best selling game of 2010 within its first 24 hours of availability.” And in the first 48 hours, 1.5 million units were sold, making it the "fastest-selling strategy game of all time."
"We launched StarCraft II in 11 different languages and on 5 different continents because we wanted to make sure as many players as possible were able to log on and play on day one," said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. "We're pleased that so many people around the world have already picked up a copy of the game, and we look forward to welcoming even more players to Battle.net in the weeks and months ahead."
"GameStop had more than 3,000 stores open at midnight, so our StarCraft players got a jump start on playing the epic experience Blizzard consistently delivers with its games," said Bob McKenzie, senior vice president of merchandising at GameStop. "StarCraft II: Wings of Liberty is officially GameStop's fastest-selling PC game since Blizzard launched World of Warcraft: Wrath of the Lich King in 2008."
Sales figures put the game on track for analyst predictions that this game could generate upwards of $350 million in sales. Reports have already confirmed that sales of Starcraft II have surpassed the lifetime sales figures of the original game in the U.K.
