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Star Wars MMO Could See Over 2 Million Subscribers

Posted March 17, 2010 by James Brightman

Between major successes like Dragon Age and Mass Effect 2, BioWare has quickly become one of the most important studios throughout all of Electronic Arts since the publisher acquired the RPG specialists. EA has already indicated that the upcoming Star Wars: The Old Republic MMO is the "largest ever development project, period, in the history of the company,” and it's quite clear that expectations for this title are huge. 

Sterne Agee analyst Arvind Bhatia recently came away from a meeting with EA and reported that although "earnings are somewhat depressed due to ongoing expenses of the Star Wars MMO, management has high hopes for this and believes 2M+ subs is possible." He added that a little over 1 million subscribers is needed to reach the break-even point, but the ultimate goal is to get several million subscribers.

Apart from Star Wars, Bhatia also said that EA indicated good momentum for Battlefield: Bad Company 2, which "appears to be tracking well above expectations and combined with Mass Effect 2 and Dante’s Inferno could drive upside in the quarter."

James Brightman has been covering the games industry since 2003 and has been an avid gamer ever since the days of Atari and Intellivision. He was previously the EIC of GameDaily Biz.

30 Comments

andrienclark
April 7, 2010

I'm glad Taris is making a return, and everything I see from this game just makes me want to play it more and more.

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realcyberghost
May 1, 2010

lol, 2 million subscriptions, they may be lucky to get 2 million initial sales, and they may be VERY happy to have more than 300k active subs after 6 months.

Publishers will never learn, they hype big time, only to fall flat on their face, see Warhammer Online or any other major mmo release lately. Only Aion kept a bit of their initial sales in subs.

If you want to look at some subscription numbers, check out www.mmodata.net

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May 23, 2010

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May 25, 2010

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May 29, 2010

Bioware has revealed a brand new planet in their upcoming Star Wars MMO, "Star Wars: The Old Republic". A visit to the SW:TOR website's Holonet will have Star Wars fans smiling when they see a the frozen tundra of Hoth.

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June 1, 2010

EA has very high hopes for BioWare''s upcoming Star Wars: The Old Republic MMO game.
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June 3, 2010

I really wish that my blog would get that many subscribers, id make loads of money on advertising

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June 28, 2010

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July 3, 2010

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July 11, 2010

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