Splinter Cell: Conviction features a mobile campaign where users could text WEAPON to 44144 and receive a code for an in-game weapon. According to Dan Morrill, Manager of Loyalty and CRM at Ubisoft, the campaign is a hit.
“Our social network channels played a big part in getting the word out about this promotion,” said Morrill. “Using both our Splinter Cell and Frag Dolls twitter accounts we were able to get the message out to over 1.4MM followers. Facebook was also a great platform to spread the word to the Splinter Cell community, and provide a great offer to our loyal Facebook fans.”
“We can't share exact numbers but with this single campaign we have increased our mobile following 400 percent with an excellent redemption rate for the in-game weapon,” added Morrill.
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