Sony is looking at becoming less Japanese centric and more globally aware, and Sony Computer Entertainment president and CEO Kaz Hirai believes that this has been a major boost in success for the PS3.
Though Kaz Hirai is Japanese-born and has been in the lead of the PlayStation 3 since 2006, he believes that Sony’s new international view on the global games market is doing the brand good. Hirai has been an innovator ever since he took over the job from the now Honorary Chairman Ken Kutaragi. Hirai brought in with him a new perspective, one that used to be Japanese oriented.
“I ran SCEA for 12 years, so I bring that region perspective,” he said to MCV. “Before, that perspective was focused on: ‘If it’s right for Japan it’s right for the rest of the world.’ But in fact, if it’s right for Japan it’s probably not right for the rest of the world, because the rest of the world has a different retail environment.”
“So I made sure that with everything we do, we try and bring an international perspective on things. That’s not to say that was wrong in the past. Because back then the Japanese market was such a dominant part of our business.”
“But now the Japanese market is probably about 20 to 25 per cent of our business. This is a very much overseas market driven organization. So our new perspective is very important.”
1 Comments
September 9, 2010
Spreding