Sony 'Truly Went Above and Beyond' to Address PSN Problem, says AnalystSony's PSN Welcome Back program to compensate users for the extended downtime and breach of personal information shows just how much Sony appreciates its customers, according to EEDAR analyst Jesse Divnich who spoke with IndustryGamers following a special report on the effectiveness of the program.
"I’ve yet to ever see a company be as authentic and sincere as Sony, they truly went above and beyond."
"We have all received notices in the past from either our bank, credit cards or retailers regarding potential breaches of our personal data. Aside from a letter with their 'sincerest' apologies and warnings about self-monitoring our accounts, what has any company ever given us for the breach of our personal information?" asked Divnich, comparing Sony's actions to other companies that have been hacked.
He continued, "In some cases they will provide a free monitoring of our credit for a year, but other than that, I’ve yet to see anything different. Maybe two years down you’ll get some class action lawsuit settlement letter, but the majority of us will never exercise those options since the compensation is minimal compared to the paperwork involved to collect it."
"In Sony’s case, they gave away games with no hoops to jump through. What could be more appreciative to a gamer? I’ve yet to ever see a company be as authentic and sincere as Sony, they truly went above and beyond."
We asked Divnich if he thought that Sony had finally fully recovered from the PSN disaster, and while the service and the brand have taken big steps, it's not quite 100% back to where it was just yet. "It is difficult to classify the PlayStation Network as being 'fully recovered,' but the data suggests that Sony is well down the road of recovery. In terms of Sony’s image, I believe it has recovered rapidly," he said.
