Crowdstar is giving a big endorsement to Facebook Credits. The social gaming company has made a five-year commitment to using Facebook’s virtual currency.
The introduction of Facebook Credits this summer is a big step for the social network, much like the introduction of the euro currency was for Europe. The hope is that the universal currency will grease the skids of electronic commerce on Facebook, prompting users to spend more money across a bunch of apps.
Crowdstar plans to get rid of its own in-game currencies and exclusively adopt Facebook Credits in all of its games said Niren Hiro, chief executive of Crowdstar in Burlingame, Calif., in an interview. Crowdstar is a big player on Facebook, with more than 50 million users in games that include the hit titles Happy Aquarium, Happy Island, Zoo Paradise, Happy Pets and Hello City. In adopting Facebook Credits, Crowdstar is following in the footsteps of Zynga, the biggest social game company on Facebook.
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