IndustryGamers - Informing the Games Industry

Sims Social Launches to Nearly 5 Million Users

Posted August 19, 2011 by M.H. Williams

Are you playing The Sims Social right now? Well somebody is. EA's newest social game, developed by Playfish, has launched out of beta with 4,859,046 million monthly active users. 842,032 of those users started playing today, with another 3.665,510 having joined in the past week.

"When we created The Sims Social, it was important for us to incorporate the deep gameplay nuances The Sims Studio has perfected and leverage what Playfish does best- develop compelling, cutting-edge social-gaming experiences," said John Earner, GM of Playfish's London Studios.

"Our deep knowledge of the Facebook gaming platform enables us to continue to enable dynamic new features, quests and game updates on a regular basis so The Sims Social remains fresh and fun."

It's not the most popular Facebook title, as Zynga's Cityville reigns over all with 76,000,000 monthly active users (MAU). Cityville hit 22 million MAU after only eleven days, so The Sims Social has its work cut out for it.

[Via Gi.biz]

M.H. Williams has been writing in some form or another for ten years and has been a hardcore gamer since the NES first graced American shores.  You can catch him on Twitter as @AutomaticZen, Google+ as himself, or on his personal Facebook page.