Shift 2: Unleashed is spring-boarding off of the positive reception to the first game in what is now a spin-off to Need for Speed. Still, reaching out to fans of other racing sims like Forza Motorsport and Gran Turismo was important and Andrew Hahn, Community Manager at Electronic Arts, discussed it recently.
“We felt that launching a multi-disciplinary motorsport team that competed in events around the globe was a good first step. We use these expert drivers and first-hand experiences to educate our designs,” said Hahn. “By participating in real world automotive culture vis-a-vis our vehicle designs, our game designs were better informed in the construct, physics, and aural qualities. A great byproduct has been the community's use of Forza's visual customization to meticulously model our Team NFS cars in their game. In one instance our own NFS liveried BMW GT3 Z4 ran in Gran Turismo's 24hr Nurburgring race, and was then modeled in Forza's own game - two competing products featured in the third due to real world circumstance. Tres chouette!”
To find out more about bringing Shift 2: Unleashed to market, read the full interview here.
