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Sega Sammy's Nine-Month Profits Down 6 Percent, Sales Flat

Posted February 3, 2012 by M.H. Williams

Sega Sammy has released its consolidated earnings report for the nine-month period ended on December 31, 2011.  Net sales for the overall company came to ¥311 billion ($4.07 billion), mostly on par with net sales of ¥310 million ($4.05 billion) for the nine-month period that ended on December 31, 2010.  Net income saw a slight drop of 6.6 percent, standing at ¥34 billion ($449.4 million) versus ¥36 billion ($481.3 million) the previous year.

While the video game division of the company fell a slight bit due to Japan’s earthquake disaster, floods in Thailand, the general economic downtown in Western markets, and a poor exchange rate, these factors did not affect the company’s pachinko business.  Net sales for the pachinko business increased 5.7 percent, while operating income for the division increased 23.5 percent.

Net sales for the consumer game business were ¥64.1 billion ($837.8 million), down 4.9 percent year-over-year.  The division had an operating loss of ¥5.5 billion ($72 million), versus an operating income of ¥2.8 billion (#36.7 million) last year.

Sonic Generations and Mario & Sonic at the London 2012 Olympic Games were launched during the period, with total software sales for Sega Sammy coming to 12.6 million units.  Europe was the sales leader for software with 6.37 million units sold, followed by 4.39 million units sold in North America, and 1.83 million sold in Japan and other regions.  The company also launched Kingdom Conquest for iOS, with 2 million downloads in December of 2011.  An Android version will follow as Sega moves to increase its mobile platform.

M.H. Williams has been writing in some form or another for ten years and has been a hardcore gamer since the NES first graced American shores.  You can catch him on Twitter as @AutomaticZen, Google+ as himself, or on his personal Facebook page.

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