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Sega Sammy Takes 83 Percent Blow In the Profit Column

Posted October 31, 2011 by M.H. Williams

Sega Sammy Holdings announced its financial results for the first half of the current fiscal year ending on September 30, 2011.  Total revenue for the six-month period came to ¥152.6 billion ($1.96 billion), down 29.9 percent from the previous year.  Net profit took a 83.7 percent dive for the period, down to ¥3.98 billion ($51 million) from a previous total of ¥24.3 billion ($312.3 million).

The publisher blames the Japanese earthquake disaster and its effect on the domestic economy as the reason for the decline.

“Some uncertainty prevailed in the Japanese economy due to various impacts in the aftermath of the Great East Japan Earthquake that took place on March 11, 2011, including the concern for the availability of parts and materials and the struggle to cope with an expected prolonged shortage of electricity supply,” stated the company.

Sega Sammy also noted that it was planning to pursue new titles in the mobile and social market.

“The Group needs to adapt to a changing business environment in which the market demand for new content geared toward social networking services (SNS) and smartphones is expanding,” the company said.

In the games business, 4.8 million software units were sold worldwide.  Europe led with 2.1 million units sold, North America had 1.65 million units sold, and 1 million units were sold in Japan and other markets.  Net sales for the gaming division came to ¥33.8 billion ($433.7 million) with an operating loss of ¥6 billion ($77 million).

M.H. Williams has been writing in some form or another for ten years and has been a hardcore gamer since the NES first graced American shores.  You can catch him on Twitter as @AutomaticZen, Google+ as himself, or on his personal Facebook page.

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