Sega Sammy has decided to lower its financial earnings forecast for the six-month period ending on September 30, 2011. The publisher expects lower total revenue than expected, but with an increase in profits. Sega Sammy’s original forecast for the six-month period was ¥165 billion ($2.15 billion), but this number has now been lowered to ¥150 billion ($1.96 billion). The company was originally expecting a loss of ¥3 billion ($39.1 million), but changes within the organization have raised this to ¥2 billion ($26.1 million).
Sega Sammy cites poor title sales as the reason for the drop in revenue for the period, with sales in North America and Europe being “generally weak”. The company has lowered operating expenses in its pachinko machine business, and sales in the amusement machine division have also surpassed projections.
