Rockstar Games' Red Dead Redemption has been a breakout success for publisher Take-Two. The company today revealed as part of its second quarter fiscal results that the game had already sold-in (meaning sold to retail, or shipped, not sold through to consumers) 5 million units worldwide in just three weeks since the title launched.
Rockstar said from the beginning that Red Dead would be their "most ambitious game to date," and the title is currently on a sales path far better than most analysts had expected. Mike Hickey of Janco Partners recently said that the game likely cost around $70 million to develop and would need to sell about 4 million copies to just break even. Based on today's announcement from Take-Two, it would seem that Red Dead will indeed be a profitable project for the company.
The game is proving immensely popular, and fans will no doubt want to hold onto their copies since new DLC is being planned through this fall.
1 Comments
June 20, 2010
And now someone has to help with resume as it is going pretty expensive day by day