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PS3 Will 'Win Console Battle,' says Strategy Analytics

According to the Strategy Analytics Connected Home Devices service, Sony's PS3 will sell more units than the competition over the lifetime of the current generation. The company noted that PS3 "will still be a commercial platform five years after the Wii has been replaced. Lifetime PS3 sales are predicted to reach 127 million units, compared to 103 million Wii units."

“Nintendo has done a great job with the Wii in bringing console games to new audiences,” says David Mercer, Principal Analyst and report author. “But its sales are now falling, particularly in mature markets, and its installed base will peak in 2011. Ownership of both the PS3 and the Xbox 360 will hit their highest points between 2012 and 2014.”

Strategy Analytics said that worldwide console sales in 2010 will fall by 9% to 47.5 million units. For this year, sales of the Wii are expected to reach 17.5 million units, the PS3 14.0 million, the Xbox 360 10.5 million and the PS2 5.5 million. Even with falling sales, the firm pointed out that the global installed base of consoles continues to grow, and will reach more than 220 million by the end of this year. That said, Strategy Analytics believes new consoles will need to be introduced next year. "...ownership of current systems will peak in 2011, at which point vendors will need to introduce new systems in order to maintain industry growth," the firm stated.

“Console industry cycles have given the industry major planning challenges for many years,” added Mercer. “There are signs that this volatility may be moderating as platforms add home entertainment and social networking services beyond pure gaming.”

26 Comments

David Radd
6 months ago

This happening is not so much dependent on the PS3 doing pretty well over a long period of time (which I think will happen) but on whether Wii sales will drop off a cliff. The less likely scenario is for the Xbox360 and PS3 to catch up to the system in price and offer motion controlling systems bundled with the system - Nintendo still has its own "family friendly appeal" that would be difficult for the other systems to match. The more likely scenario (as detailed above) is that the Wii gets replaced and Nintendo starts over with "Wii HD" or whatever; Nintendo has denied it up and down, so we'll just have to wait and see if it happens.

THE 1 2 P
6 months ago

I agree that if Nintendo abandons the Wii for an upgrade than maybe the other two could cetch up over time. But if Nintendo decides they want the Wii to be a 10 year system then nobody is cetching it.

Timothy Hampton
6 months ago

Even if the Wii didn't sell 1 more unit (meaning they ceased production today and pulled all units from stores), it would take the PS3 several years just to catch up to the Wii. Add in that the Wii is still whooping PS3 in sales, and I think this analyst is high if he thinks PS3 will beat Wii, PS3 is likely to finish 3rd and would be lucky to even/ finish 2nd

Speculawyer
6 months ago

I cannot see how anyone could have made such a proclamation with a straight face. I think Timothy Hampton above me set forth reality.

Unknown
6 months ago

This analyst, David Mercer, seems to be under the impression that the industry will not see a significantly longer cycle than last generation, and yet everyone from all three console makers, major third party execs, and development luminaries such as Will Wright all say the opposite. The only possible scenario where this could play out is if Wii HD is released this fall and the current Wii is taken off the market rather than remain as a lower priced alternative, which would be more likely. I'm still skeptical of the existence of Wii HD, as much as I like watching Michael Pachter on Bonus Round. I would think major analysts would at least be aware of WHY Nintendo is succeeding in the face of so much naysaying from followers of traditional business models, and the answer is the Blue Ocean strategy.

Cowboyd Cbd
6 months ago

LOL it just a opinion people nothing more lol opinions are like buttholes everyone have one . I do believe Sony will pass Microsoft if not this year maybe next but i don't know why 360 and ps3 fans think this race between the two is more important because both companys are last . Sony is going to have to sell alot of ps3 to outsell the Wii and with a great game lineup , 3D gaming , motion control gaming and HD movies i will give them a shot but i don't think it's a long shot like everyone think it's is.

alex808
5 months ago

When to buy PS3 and what model to buy? I want one with all software capbailities. One that can play old games too. Please advise.

iib241
4 months ago

How Consistent are the characters portrayed like in FFVII before the events. They need to look at how much they make you DISLIKE, or hate the bad guy in the scene before the scene happens. They need to make sure they are NOT shy about what kind of personality they are trying to make. Because I swear they want to make you cry, but at the same time they want to make it a dark game. It's kinda hard to care about a dark character to the point of crying for most people. In other words I think there attempts at change is getting in the way. The more square changes the less you seem to care about each character. internet faxes

iib241
4 months ago

It may even come close to beating it if they push hard enough. And no one has better commercials than Sony. Especially Microsoft. online fax

iib241
4 months ago

But you have to admit ALL god of war games have OVER the TOP art. online fax

emogurl12
4 months ago

But you have to admit ALL god of war games have OVER the TOP art.
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pravi
4 months ago

The average mmo player subs to 2 mmo's at any given time I think is the accepted norm. 23 million players does not seem that far fetched when you consider the subscriber base of games like free realms, wow, etc.fax to email service

pravi
4 months ago

But you have to admit ALL god of war games have OVER the TOP art.internet fax machine

zouzou44
4 months ago

Just the sheer effort for this game is crazy! This will be Sony's Halo answer to Halo this year. It may even come close to beating it if they push hard enough. And no one has better commercials than Sony. Especially Microsoft. online fax

zouzou44
4 months ago

It may even come close to beating it if they push hard enough. And no one has better commercials than Sony. Especially Microsoft. driver update

zouzou44
4 months ago

And thus why would the console manufacturers expend the massive resources needed to develop a new console when their capacity to get return on that investment has been drastically curtailed?watch wholesaler

pooh99
4 months ago

“We finished up God of War II with roughly 60 people which was more than double God of War I and now we've finished off God of War III with 132 people,” Hight said. “The biggest area that we grew was graphics on the art side.”ServerPronto Hosting Review

peter
4 months ago

I hope the Move turns out to be more honestly represented than the Eye was. RE: the link in my last comment.
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healthinsurance
3 months ago

No surprise that Nintendo’s Wii stands in the lead at the moment, and “estimate that there will be nearly 76 million Wiis in use worldwide by the end of 2010. Meanwhile, Sony’s PS3 and Microsoft’s Xbox 360 will continue to grow, so that the PS3 will become the largest platform globally by 2013.
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Rosa22
3 months ago

The computer voice that taunts you every level adds another layer of frustration and determination to an already challenging shooter. bulk email marketing service

youpi33
3 months ago

hat will probably be the time when you’ll start to see Sony stretch its wings and say “Ok, now there’s enough stuff in here that, I don’t care who you are and what you’re into, you’re going to find your space, where you want to hang out’… that’ll be the time when you’ll start to see it marketed big”. Mentioning a need to get to the point where people say “Home is really good” rather than “Home will be really good”.best email marketing solution

kriss11
3 months ago

Furthermore, Mac and Windows players will be part of the same multiplayer universe, sharing servers, lobbies, and so forth. We fully support a heterogeneous mix of servers and clients. The first Mac Steam client will be the new generation currently in beta testing on Windows." online fax service

fairytales
3 months ago

The largest online gaming network on the PC is Battle.net, used to play Warcraft, Diablo and StarCraft (two of the three oldest and biggest competitive games with Counter-Strike) online. top ecommerce services

jim133
2 months ago

And they get a nice announcement in Variety, but I haven’t seen any movies made on anybody’s property. poster printing

bcs2000
2 months ago

This will be Sony's Halo answer to Halo this year.

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healthinsurance
2 months ago

“Nintendo has done a great job with the Wii in bringing console games to new audiences,” says David Mercer, Principal Analyst and report author. “But its sales are now falling, particularly in mature markets, and its installed base will peak in 2011. Ownership of both the PS3 and the Xbox 360 will hit their highest points between 2012 and 2014.”
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