med-img

PS3 Hits New High in Japan, Outsells Wii for First Time

Posted October 2, 2009 by James Brightman

Although the Japanese marketplace has been largely dominated by Nintendo between the DS and Wii systems, Sony's PS3 is finally making its presence felt, following the 25% price drop on September 3 to 29,980 yen ($335) and the introduction of the slim model.

According to the latest data from Famitsu publisher Enterbrain (via Bloomberg), the PS3 sold 309,939 units for the month of September, which easily outsold the Wii's 61,691 units and even outsold the combined DS/DSi sales of 297,060 units. This is the first time in Japan that the PS3 has beaten the Wii in monthly sales. Considering that the Wii was just dropped down to 20,000 yen (from 25,000 yen), it'll be interesting to see how the console battle shapes up for October.

Meanwhile, Sony seems to be faring much better on a global basis. The PS3 Slim has already sold a million units worldwide, and demand for the console has remained strong, which could lead to some shortages later this holiday season.

 

James Brightman has been covering the games industry since 2003 and has been an avid gamer ever since the days of Atari and Intellivision. He was previously the EIC of GameDaily Biz.

3 Comments

Alexander Lannoote
October 2, 2009

Interesting figures. I found a more in-depth look at the figures here: http://www.edge-online.com/news/japan-dsi-on-top-ps3-sales-slim for those who are interested in taking a look.

If these sale figures continue I wonder what that'll mean to studios in the East.

James Brightman
October 2, 2009

Those are weekly numbers for the last week in the September reporting period, still shows PS3 momentum over Wii though.

Alexander Lannoote
October 2, 2009

Indeed! I wonder what sort of impact this might have. Yes, more people now have access to PS3 content, including more multi-platform content as well, but I wonder what this will mean to studios over in the East.

Perhaps I'm putting too much thought into it, or that I really am tired and I'm not thinking straight.




Newsletter

Sign up for our FREE morning newsletter outlining the day's top stories, and the[a]listdaily for game marketing news.

Sign up