SCE CEO Kaz Hirai believes the PS3 can and will surpass the PS2 to become the most successful console to date for the company. Given that the PS2 has sold 146 million units worldwide, Hirai sees the PS3 selling 150 million by 2016, at the conclusion of the 10-year lifecycle.
Recent sales figures of the PS3 indicate increasingly strong sales around the world. The PS3 has finally become a profitable venture for Sony, and some analysts believe it'll eventually overtake the Xbox 360.
Speaking with MCV, Hirai commented on the PS2 and PS3 businesses. “The high point, looking back at our console business, has been PS2,” he said. “For PS3, that is one level of success we’d like to emulate and hopefully surpass at the end of the ten-year lifecycle.”
To help the company reach this lofty goal, Hirai has restructured SCE’s headquarters in Japan into three separate business units: consoles, handhelds and accessories. And the Tokyo HQ will now take a more international approach to business decisions. “If it’s right for Japan it’s probably not right for the rest of the world,” Hirai noted.
2 Comments
August 26, 2010
Well the Wii will absoultely surpass the PS2 in sales eventually. The PS3---not very likely.
August 28, 2010
The PS3 would have to sell an average of 1.8 million systems every month for it to reach 150 million by 2016. There not a snowball's chance in hell that it will reach 100 million (yet alone 150 million). Sony is just trying whatever they can to keep investors from bailing on them.
It will not overtake Xbox 360 considering that the only region it outsells Xbox 360 on a regular basis is Japan. Microsoft almost always outsells it in North America and Europe (I am not sure about Oceania).