While the PS Vita is launching on store shelves right now, it's been available earlier to first adopters via the First Edition Bundle. According to Sony's senior vice president of PlayStation brand marketing Guy Longworth, this promotion was very well received.
“It went great,” said Longworth on the First Edition Bundle. “We sold out our pre-launch bundles, so we're excited about that. We got a great response to it.”
As far as 3G adoption, Longworth said, “We wouldn't disclose that at this stage. We're in the very early stages of launch. But we're very encouraged by the reaction we've had with people looking at the 3G version. I think they realize by taking 3G, it means you can basically play wherever you want to, whenever you want to, and be connected the whole time. And not just through the games but also to your social media with the apps we have like Facebook and Twitter. Consumers are going to look at that and realize that it's something that makes a lot of sense to have now, and also for the future. I think it really future-proofs them in terms of some of the things that will come down the line in terms of gaming experiences that will be possible through 3G, to be able to play online with your friends. We think gamers are understanding that, but we'll wait and see what happens.”
