PlayStation Vita is seeing a "massive blowout" in marketing this week, with a whopping $50 million budget, and now Sony has given us the first taste of what the "Never Stop Playing" campaign will look like.
Guy Longworth, SVP of PlayStation Brand marketing, commented on the PlayStation blog, "Spanning from coast to coast, PS Vita and the official tag line 'Never Stop Playing,' will be featured on wallscapes, billboards, radio and television as well as at many of your favorite local retailers. I hope you love the 'Never Stop Playing' theme as much as we do. We think it embodies everything that PS Vita represents towards enabling gamers to have deeply immersive, console-like experiences anywhere, anytime."
The ads (see the first one below) will be appearing on Fox, Comedy Central and ESPN. Also, residents of New York, LA, Chicago, Philadelphia and San Francisco will see PS Vita on buildings and billboards. Sony is also positioning ads for top websites and radio stations.
